Chicago, IL (PRWEB) December 15, 2011
The American Hospital Association(AHA) today announced it has exclusively endorsed the Web Content Management (WCM) solution from Ektron. AHA Solutions, Inc., a subsidiary of the AHA, awards the AHA endorsement to products and services that support member hospitals and health care organizations and help them achieve operational excellence. Following an extensive evaluation process of web content management solutions, the Ektron system was selected for the exclusive AHA endorsement.
As hospitals strive to become more outward facing to the patients and communities they serve, interactive media and web sites have increased in importance. WCM systems can assist hospitals in unifying and streamlining their online marketing presence for increased patient and community engagement, while improving internal operational efficiencies. The WCM solution from Ektron enables hospitals and health systems to easily create, deploy and manage enterprise-scale, global, personalized websites. Its features span content creation and management, mobile sites and social interaction. Additionally, the Ektron system can support initiatives such as online appointment scheduling, online portals to view medical records and direct communications between patients and care providers.
Addressing Health Care Legislation With Innovative Technology
The Ektron system addresses the unique needs of hospitals because it enables employees of all levels of technical expertise to manage web content easily and effectively. For example, marketing and communications staff can edit content, provide timely news updates and add new features and functionality to engage with patients and the community without relying on the hospitals IT resources, which are typically in demand to support more clinically focused applications. In todays virtual world, having a dynamic and engaging online presence provides a distinct competitive advantage.
The overarching goal of the AHA is to support operational excellence in hospitals and health care facilities, said Anthony Burke, President and CEO of AHA Solutions, Inc. We evaluated a number of web content management solutions using our proprietary AHA Signature Due Diligence Process. We selected the WCM solution from Ektron because the system offers significant value to hospitals as they strive to engage and interact with patients and communities. In addition, Ektron demonstrates a commitment to the health care field, now serving nearly 200 hospital clients. The Ektron solution has a scalable architecture that can simplify WCM for health care organizations of every size. Ektron employs a consultative approach working with hospitals to help leverage the solution to improve operational efficiency and, ultimately, patient interaction and care.
Ektron is extremely honored to receive the exclusive endorsement of the AHA, added Bill Rogers, Ektron founder and CEO. This partnership reinforces our strong focus on technology innovation to improve hospital operations and demonstrates our commitment to the health care community.
About the AHA
The American Hospital Association(AHA) is a not-for-profit association of health care provider organizations and individuals that are committed to the improvement of health in their communities. The AHA is the national advocate for its members, who include more than 5,000 member hospitals, health systems and other health care organizations and 42,000 individual members. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends.
About AHA Solutions
AHA Solutions, Inc. is a resource to hospitals pursuing operational excellence. As an American Hospital Association (AHA) member service, AHA Solutions collaborates with hospital leaders and market consultants to conduct product due diligence and identify solutions to hospital challenges in several operational areas, including finance, human resources, patient flow and technology. AHA Solutions provides related marketplace analytics and education to support product decision making. As a subsidiary of the AHA, the organization convenes people with like interests for knowledge sharing centered on timely information and research. AHA Solutions is proud to reinvest its profits in the AHA mission: creating healthier communities. For more information, contact AHA Solutions at 800.242.4677 or visit http://www.aha-solutions.org.
About Ektron
Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online. Ektron speeds time-to-web, drives business outcomes and builds customer loyalty through software that powers corporate websites, intranet portals and social communities. Ektron helps its customers deliver compelling experiences to their audiences through all digital channels including websites, mobile devices and social networks by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including: Kodak, Microsoft, NASDAQ and National Health Services UK. For more information, please visit http://www.ektron.com, http://www.ektron.co.uk or http://www.ektron.com.au.
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